Well, first of all I would like to say it’s a pleasure to be alive in today’s ever changing world of technology. As we contemplate the picture above one can see that without a doubt we have come a long way in the last 20 years. The smart phone industry has taken the entire world by storm, like all of us we sometimes resist change, but nobody can deny that we as a society are more dependent on our smart phones than ever before. How many of us have forgotten our smartphone at home and have driven back to get it even at the risk of being late for work? We are attached to the convenience of these phones and they have become part of our daily lives. I was analyzing the current evolution of marketing, how this industry is ripe for a major over hall, the current and new generation wants speed and convenience, we don’t want to read flyers and search books anymore, we’ve become accustomed to an instant 30 second decision making process of pop up advertising. I’ll give you an example, I recently asked my 13 year old daughter if she knew what a Yellow-pages was, her reply was “what’s that” to which I said ” never mind.” The fact is she is glued to her phone all day long, and she’s not the only one, we all are. This brings me to my point, mobile marketing and mobile marketing apps are here now and will be here in the future, the ability to reach people on there cell phones with timely advertising is not only important but absolutely crucial for the future of business of all kinds. It’s not just for the teens anymore it’s for all of us. Keep in mind, the teens are the current and future adult consumers in the very near future, savvy and more tech smart than ever. Are you and your business ready for mobile marketing?
Vice President of Development Mdpworldwide.co
Mobile technology has introduced a new dimension into advertising and marketing for businesses worldwide. Potential customers now see business advertisements on mobile phones through a wide variety of mobile marketing technologies.
Mobile Marketing is in fact more effective than traditional marketing because most customers or potential customers have their mobile device handy at all times increasing their exposure to advertisements.
- 95% of Americans have their cell phones within arm’s reach 24 hours a day!
- 97% of mobile messages are opened within 4 minutes!
- 15% of Mobile coupons are redeemed in the U.S. vs. 1% of traditional coupons. Mobile Marketing works!
Unlike other devices, mobile devices are mostly owned by one person who carries that device everywhere they go. As a result, customers can check your marketing messages and campaigns in real time. Recent studies indicate that almost 40% of consumers are extremely interested in receiving mobile coupons for a variety of services and purchases. Knowing the location of the mobile phone user allows for location-based services such as local discount offers and even tracking and monitoring of people.
MDP DEALS has an unique platform that uses enhanced technologies to send time-sensitive promotional messages to users through mobile devices. The MDP Deals multi-channels communication gateway allows members to use three different channels to send advertisements, promotional messages, coupons and discounts to their network of users with a range of 2.5 miles in every direction of their establishment(s), also termed “Anchor Zone”. Businesses can buy additional “Target Zones” to expand their marketing areas. The MDP Deals technology allows for the delivery of their digital content in the form of images and text enabling member subscribers to create dynamic promotional material that engages and informs potential customers. By means of this innovative platform, members can ‘see & be seen’, share on social networks, targeting local users with direct information to mobile phones that create interest, drives traffic and develop brand loyalty. For more information visit http://www.mdpdeals.com and download our app.